The Complete Beginner's Guide to Broken Link Builder

Introduction - Overview of Broken Link Builder

Overview of Broken Link Builder

• Purpose: The Broken Link Builder tool helps online content providers build SEO and backlinks by identifying and offering replacements for broken links on other websites.

Key Benefits and Use Cases

• Identify Broken Links: Finds now-dead web pages based on topical searches and provides a list of other pages currently linking to them.
• Enhance SEO: Helps improve a website's SEO performance by replacing broken links with functional ones, enhancing user experience and search engine rankings.

Who Uses

• Content Providers: Bloggers, marketers, and SEO specialists who want to improve their website's authority and ranking.

What Makes Broken Link Builder Unique

• Automated Discovery: Uses automated tools to find broken links, saving time and effort.
• Personalized Outreach: Provides email addresses and contact information for site owners, making it easier to reach out and offer replacements.

Pricing Plans

Pricing Plans

• Starter: $67/month - 15 monthly credits.
• Pro: $277/month - 65 monthly credits.
• Agency: $1000/month - 305 monthly credits. Disclaimer: Pricing might be changed, please check the official site for the latest pricing plans: Broken Link Builder Pricing Plan.

Core Features

Essential Functions Overview

1. Create Campaigns
   • Create a new campaign by typing the name into the box and clicking “Create Campaign” or by navigating to the folder icon and choosing a keyword or URL-based campaign.
2. Grade Keywords
   • Spend about 30 minutes per report, sorting through the results for the best find. The tool automates as much as possible, but human eyes are still needed to determine final fit.
3. Export Email Addresses & Find Contacts
   • Export the full list of sites linking to a particular broken page, as well as all found contact addresses, by clicking on the envelope icon.

Common Settings Explained

1. Keyword Campaigns
   • Search for broken links based on one or more keywords of your choice, which is typically more productive than URL-based campaigns.
2. URL Campaigns
   • Search for all sites that link to a particular URL and then run a 404 search on all of their outbound URLs, useful for thorough topic area coverage.

Tips & Troubleshooting

Tips for Best Results

1. Use Relevant Keywords
   • Use relevant and high-authority websites, possibly competitors, to find the most valuable broken links.
2. Be Persistent
   • Keep at it, as finding broken links doesn’t work 100% of the time, but persistence can yield results.

Troubleshooting Basics

1. Wait for Email Scraping
   • Wait about 30 minutes and re-export to get the most number of email addresses, as the email scraper does not activate until the first time you click “Export Links & Contacts”.

Best Practices

Common Mistakes to Avoid

1. Don’t Overlook Human Review
   • While the tool automates much, human review is still necessary to determine the final fit of the broken links.
2. Be Clear in Outreach Emails
   • Clearly explain the value you’re offering and make it easy for site owners to accept your link replacement.

Performance Optimization

1. Use Batch Analysis
   • Use tools like Ahrefs to perform batch analysis, checking the link status of multiple URLs in one go, which can significantly enhance efficiency.
2. Custom Scripts
   • For those with coding knowledge, writing custom scripts to crawl websites and identify broken links can be a time-saving automation method.

Pros and Cons

Pros

1. Improved SEO Performance
   • Enhances a website’s SEO performance by replacing broken links with functional ones, improving user experience and search engine rankings.
2. Efficient Outreach
   • Provides email addresses and contact information, making it easier to reach out and offer replacements.
3. Scalable
   • Can be scaled up using tools like Ahrefs and Semrush, making it a powerful strategy for link building.

Cons

1. Initial Time Investment
   • Requires an initial time investment to set up campaigns and review results, but this effort can pay off in the long run.
2. Dependence on Tools
   • Relies on the effectiveness of the tools used, such as Ahrefs and Semrush, which may have limitations or require additional costs.

Summary

The Broken Link Builder is a powerful SEO tool designed to help content providers identify and replace broken links on other websites. Its key benefits include automated discovery, personalized outreach, and improved SEO performance. While it requires an initial time investment and depends on the effectiveness of the tools used, it offers scalable and efficient link building strategies. Always check the official site for the latest pricing plans, as they may change: Broken Link Builder Pricing Plan.