What is Wordtracker?

Wordtracker is a veteran keyword research platform that has been providing search volume data and keyword intelligence since 1998. Unlike most keyword tools that rely exclusively on Google data, Wordtracker incorporates search volume data from Amazon, YouTube, and eBay in addition to Google, making it uniquely valuable for e-commerce SEO and video marketing research. The platform helps SEO professionals, content marketers, and digital advertisers discover high-opportunity keywords across multiple search engines. A free version with limited daily searches is available, with paid plans starting at $27/month. Pricing may change — verify on the official website.

Getting Started

Wordtracker is a browser-based tool requiring no installation. After signing up for a free or paid account, users enter a seed keyword and immediately receive hundreds of related keyword suggestions with search volumes, competition scores, and IAAT (In Anchor And Title) metrics. The interface is clean and straightforward, enabling new users to begin productive keyword research within minutes without a learning curve.

Core Features

Multi-Platform Keyword Data

Wordtracker's most distinctive feature is its database of search queries from Amazon, YouTube, eBay, and Google. This multi-platform data reveals keyword demand patterns specific to each platform. E-commerce teams can discover what shoppers search on Amazon, video marketers can find YouTube search patterns, and SEO professionals can cross-reference Google data with intent signals from other platforms.

Keyword Competition Analysis

Wordtracker provides competition metrics including the KEI (Keyword Effectiveness Index), which measures the balance between search volume and competition. Keywords with high search volume and low competition score highest on KEI, helping users quickly identify the most viable opportunities to pursue. This makes it easy to filter thousands of keywords down to the most actionable targets.

SERP Analysis

For any keyword, Wordtracker provides a SERP snapshot showing currently ranking pages with domain strength metrics. This allows users to assess the difficulty of ranking for specific keywords based on the actual competitive landscape, rather than relying on algorithmic difficulty scores alone.

Keyword Grouping

Wordtracker organizes related keywords into semantic groups, making it easier to identify content clusters and build comprehensive topical coverage. Grouped keyword views reveal related search intent patterns that help structure content strategy for both individual articles and broader topic pillars.

Best Practices & Optimization

• Use Amazon keyword data to discover buyer-intent phrases that indicate users are closer to making a purchase decision
• Cross-reference YouTube search volumes to identify video content opportunities alongside written content
• Filter by KEI score to quickly identify the highest-potential keyword opportunities in any niche
• Use keyword groups to plan content clusters that comprehensively cover related search topics
• Compare Wordtracker data with Google Search Console to validate volume estimates against your site's actual traffic patterns

Pros and Cons

• Pro: Unique multi-platform data covering Amazon, YouTube, and eBay not available in most keyword tools
• Pro: Free plan available for basic research without a commitment
• Pro: Long-established platform with 25+ years of keyword database history
• Con: User interface feels dated compared to more modern keyword research tools
• Con: Google data depth may not match newer tools like Ahrefs or Semrush

What Users Are Saying

Wordtracker is appreciated for its unique multi-platform data and its long history in the keyword research space. On Reddit's r/SEO, users highlight the Amazon and YouTube keyword data as a differentiator for e-commerce and video content strategies. On G2, reviewers value the multi-source data for cross-platform content strategy.

Summary

Wordtracker is a unique keyword research tool that stands out for providing search volume data from Amazon, YouTube, and eBay alongside Google. For e-commerce marketers, video content creators, and SEO professionals who need multi-platform keyword intelligence, Wordtracker offers valuable cross-channel insights that most other keyword tools simply do not provide.