Keyword.com (formerly Serpbook) is a high-accuracy keyword rank tracker and AI search visibility platform. Tracks rankings across Google, ChatGPT, Perplexity, and Gemini with 96.4%% accuracy. 14-day free trial, plans from $6/month.
Keyword.com (formerly Serpbook) is a precision keyword rank tracking and SERP analytics platform designed for SEO professionals, agencies, and enterprises who need accurate, real-time visibility data across both traditional Google search and emerging AI search platforms. Since 2011, Keyword.com has built a reputation for tracking accuracy—achieving a 96.4% position match rate and 99.2% daily reliability according to user benchmarks—making it one of the most trusted dedicated rank trackers in the market. In 2025, the platform expanded to include AI search visibility tracking across ChatGPT, Google AI Overview, Perplexity, and Gemini, positioning it as a forward-looking tool for brands navigating the shift to AI-powered search. With plans starting at $6/month for 50 keywords and a 14-day free trial with no credit card required, Keyword.com is accessible to agencies of any size while scaling to enterprise keyword volumes.
Keyword.com primarily serves SEO agencies, enterprise marketing teams, and experienced SEO professionals who need reliable, high-accuracy rank tracking as the backbone of their reporting and campaign management workflows. The platform has been used by leading digital agencies since 2011 and is particularly valued for white-label reporting capabilities that let agencies deliver professional rank tracking reports branded with their own identity. The 2025 AI search tracking expansion makes it a strategic choice for brands investing in both traditional SEO and generative engine optimization (GEO).
The key differentiator of Keyword.com is its combination of tracking accuracy, speed, and AI search coverage in a platform that's been production-hardened over 14 years of operation. Where newer rank trackers may offer comparable features at similar prices, Keyword.com's long operating history, documented accuracy benchmarks, and expanding AI search coverage create a dependability floor that newer platforms are still building toward. The 14-day free trial with no credit card required lowers the barrier to evaluating its accuracy against your specific keyword set and location targets before committing.
Pricing: Search Visibility plans start at $6/month (50 keywords, weekly updates). Daily tracking and 360° AI search visibility available on higher tiers. 14-day free trial, no credit card required. See current pricing.
Keyword.com onboarding begins by creating projects for your tracked domains, adding your target keywords, and selecting the search engines, locations, and devices (desktop/mobile) for each tracking configuration. The platform supports tracking across hundreds of country and city combinations, making it suitable for both global campaigns and hyper-local SEO targeting. After project setup, Keyword.com begins collecting ranking data on the next tracking cycle (daily or weekly based on your plan) and historical data accumulates automatically.
The dashboard is clean and agency-focused, organized around your projects with the main ranking view showing current positions, previous positions, change deltas, and trend sparklines for each keyword. White-label reporting can be configured with your agency branding and scheduled for automatic delivery to clients at weekly or monthly intervals. The API option allows integration with custom reporting pipelines and dashboards for agencies with advanced reporting requirements.
Start by creating projects for each domain you're tracking and structuring keyword groups by topic, page type, or campaign to enable organized reporting and performance attribution. For agency clients, create separate projects per client and configure white-label report templates before adding any keywords—this way, automated reporting is ready to activate as soon as the first rankings data is collected.
For local SEO campaigns, add city and postal code level tracking for your highest-priority geographic markets in addition to national tracking. The difference between national and local ranking positions can be significant, and clients in service businesses need location-specific data to evaluate their local pack and organic visibility accurately. Monitor Share of Voice trends weekly to identify directional changes in campaign performance between individual keyword review cycles.
For brands investing in AI search presence, review the AI visibility dashboard monthly to track changes in ChatGPT, Perplexity, and Gemini appearance rates for your target keywords. Use declining AI visibility as a signal to audit the content types and formats most frequently cited by each AI platform, and update your content strategy accordingly to maintain or improve AI search inclusion rates.
Track keywords at multiple geographic levels for local businesses—national, regional, and city-level—to capture the full picture of search visibility for different audience segments. National rankings alone can mask strong local performance or poor local visibility, both of which are critical insights for accurate campaign evaluation. Schedule regular keyword reviews to retire stale targets and add newly relevant keywords as your content strategy evolves and new pages are published.
Use the Share of Voice trend as your primary client reporting KPI rather than individual keyword positions, which can fluctuate significantly week-to-week due to SERP algorithm updates, personalization factors, and testing. Share of Voice provides a more stable and meaningful business metric that shows overall search presence growth rather than position volatility that can alarm clients unnecessarily.
Keyword.com earns consistent praise on G2 (4.7/5 stars) and review sites for its tracking accuracy, reliability, and clean reporting interface. Agencies consistently highlight it as a trusted daily workflow tool for client rank monitoring. Marketing Tool Pro's 2025 review highlighted the 96.4% position match accuracy and 99.2% daily reliability as standout benchmarks. The AI search tracking expansion has been positively received by forward-looking SEO practitioners preparing for the continued growth of AI-powered search.
Keyword.com is a battle-tested, high-accuracy keyword rank tracker that has earned its reputation through 14 years of operational reliability. Its expansion into AI search visibility tracking in 2025 ensures it remains relevant as the search landscape continues evolving beyond traditional 10-blue-links results. The entry-level $6/month pricing makes it uniquely accessible for individual consultants and small agencies, while the white-label reporting and API capabilities satisfy the requirements of larger operations. For agencies and SEO teams where rank tracking data accuracy is non-negotiable and AI search visibility is increasingly important, Keyword.com is a top-tier choice in its category.
Optimize your website's performance and visibility through advanced SEO analysis, competitor insights, and strategic recommendations tailored to enhance organic search rankings.
Monitor your website's performance, analyze competitor strategies, and optimize your SEO efforts with comprehensive insights and data-driven recommendations.
Track your website's search engine rankings effortlessly. Monitor keyword performance, analyze competitors, and receive detailed reports to optimize your SEO strategy. Stay informed with real-time updates and insights for better decision-making.
