The Complete Beginner's Guide to Advanced Web Ranking (AWR)

Introduction

Overview of AWR: Advanced Web Ranking (AWR) is a powerful SEO tool designed for precise rank tracking, customizable reports, and robust competitor analysis. It specializes in tracking search engine rankings across various platforms, including Google, Bing, Yahoo, and more.

Key Benefits and Use Cases

• Accurate Rank Tracking: AWR provides detailed and up-to-date information on keyword performance, making it ideal for businesses targeting multiple regions.
• Customizable Reporting: Users can tailor reports to include specific metrics, timeframes, and formats, making it easy to create professional reports for internal use or for clients.
• Competitor Analysis: AWR offers valuable insights into competitors' strategies, helping users identify strategic opportunities to outrank them.
• SERP Features Tracking: AWR tracks various SERP features, such as snippets, local packs, and ads, providing comprehensive insights into website visibility.

Who Uses AWR

• SEO Professionals: AWR is designed for SEO professionals and agencies that require precise rank tracking and customizable reports.
• Small to Large-Scale Businesses: It caters to businesses of all sizes, from small to large-scale enterprises, offering flexible pricing plans.
• Agencies: AWR is well-suited for agencies managing multiple client accounts, thanks to its white-label reports and competitor tracking features.

What Makes AWR Unique

• Granular Rank Tracking: AWR’s ability to track rankings on a granular level, including by device type and location, makes it one of the most precise rank tracking tools available.
• Customizable Reports: AWR’s flexible and customizable reporting features allow users to create reports that match their exact needs.
• Global and Local SEO: AWR supports extensive local and global SEO tracking, making it perfect for businesses operating in multiple regions or focusing on specific local markets.
• White-Label Reporting: AWR allows for white-label reporting, which is especially useful for agencies, ensuring consistency when delivering results to clients.

Pricing Plans

AWR offers several pricing plans to cater to different needs:

1. Pro Plan: $99/month

   • Ideal for small to mid-sized businesses
   • Includes 7,000 keyword searches monthly
   • Covers basic SEO goals, including competitor discovery and market share tools
   • Daily updates included

2. Agency Plan: $199/month

   • Includes all Pro Plan features
   • Additional features like customizable reports, API access, white-label reports, and one-hour updates
   • Ideal for agencies managing multiple client accounts

3. Enterprise Plan: $499/month

   • Includes all Agency Plan features
   • Additional features like Data Migration Assistance, CSV exports to FTP, Priority Support, and Developer API
   • Supports 35,000 keyword searches and exports data from online plugins

4. Custom Plan: Tailored solution for specific needs

   • Offers a wide range of keyword searches (50,000 to 3,20,000 per month)
   • Includes a Dedicated Account Manager, Security Audits, and branded reports

Disclaimer: Pricing might be changed, please visit the official pricing page for the most up-to-date information.

Core Features

1. Rank Tracker

   • Tracks keyword performance across various search engines.
   • Provides real-time updates and allows users to track keyword performance at both the global and local levels.

2. Customizable Reporting

   • Users can tailor reports to include specific metrics, timeframes, and formats.
   • Reports can be generated with your company's brand logo for a cohesive visual experience.

3. Competitor Analysis

   • Offers a thorough analysis of competitors' strategies, monitoring up to 50 competitors and their performance.
   • Delivers comprehensive data on competitors' SEO strategies, helping you identify keyword gaps and opportunities.

4. SERP Features Analysis

   • Tracks various SERP features, such as snippets, local packs, knowledge panels, and image carousels.
   • Provides valuable insights for SEO planning and content creation.

5. White-Label Reporting

   • Allows for fully customizable and branded reports, ensuring consistency when delivering results to clients.

6. Data Comprehension

   • Simplifies complex ranking data into easy-to-understand formats using visual analytics like graphs, charts, and tables.
   • Offers integrations with other tools like Google Looker Studio, Google Analytics, Google Search Console, and Bing Webmaster Tools.

Tips & Troubleshooting

1. Best Results Tips

   • Use scheduled updates (daily, weekly, biweekly, and monthly) or manual on-demand updates for real-time data.
   • Utilize the Rank Tracker tool for local SEO insights and strategic positioning through Competitor Analysis.
   • Connect with Google Analytics for comprehensive analysis.

2. Troubleshooting Basics

   • Ensure accurate keyword setup to avoid tracking errors.
   • Regularly review and update your keyword list to reflect changes in your SEO strategy.
   • Use AWR’s extensive tutorials and customer support for assistance.

Best Practices

1. Common Mistakes to Avoid

   • Avoid over-tracking keywords, as it can lead to unnecessary data complexity.
   • Regularly review and optimize your SEO strategies based on AWR’s insights.
   • Ensure consistent branding in all reports to maintain client trust.

2. Performance Optimization

   • Use AWR’s customizable reporting features to focus on key performance indicators (KPIs) relevant to your SEO goals.
   • Monitor SERP features to optimize for different types of search results beyond traditional organic rankings.
   • Integrate AWR with other analytics tools for a comprehensive SEO strategy.

Pros and Cons

Pros:

• Accurate and Granular Rank Tracking: AWR’s ability to track rankings on a granular level, including by device type and location, makes it one of the most precise rank tracking tools available.
• Customizable Reports: AWR’s flexible and customizable reporting features allow users to create reports that match their exact needs.
• Global and Local SEO: AWR supports extensive local and global SEO tracking, making it perfect for businesses operating in multiple regions or focusing on specific local markets.
• White-Label Reporting: AWR allows for white-label reporting, which is especially useful for agencies, ensuring consistency when delivering results to clients.
• Exceptional Customer Service: AWR is distinguished by exceptional customer service with a dedicated and caring team.

Cons:

• Cost: AWR may not be the most budget-friendly option, especially for the Enterprise Plan.
• Data Processing Time: It takes well over 24 hours to process rank-tracking requests, which might be a consideration for some businesses.

Summary

Advanced Web Ranking (AWR) is a powerful SEO tool that specializes in keyword rank tracking, offering extensive tracking, competitive insights, and seamless integration with analytics tools. Its customizable reporting, white-label reporting, and robust competitor analysis make it an ideal choice for SEO professionals and agencies. While it may have some limitations, such as higher costs and data processing time, AWR remains a top-tier SEO tool for those seeking accurate and detailed data on organic search performance.