The Complete Beginner's Guide to Jepto

Overview of Jepto

Jepto is a marketing operations tool designed for SEO and SEM agencies. It helps agencies with intelligence and automation, providing features like Google Analytics KPI forecasts, anomaly detection, and agency task automation.

Key Benefits and Use Cases

• Automation: Automates tasks and data analysis to save time and reduce human error.
• Data Analysis: Provides comprehensive data analysis and reporting across multiple channels.
• Machine Learning: Uses machine learning for accurate forecasts and anomaly detection.
• Client Management: Manages client accounts and performance tracking.

Who Uses Jepto

Jepto is commonly used by SEO and SEM agencies, as well as multi-channel marketers, performance marketers, and local SEO professionals.

What Makes Jepto Unique

Unique Features

• Marketing Automation: Automates marketing tasks and workflows.
• Budget Management: Tracks ad spend and budgets.
• Portfolio Management: Manages client portfolios and performance metrics.
• Alerts/Notifications: Sends customizable notifications via Slack or email.
• Machine Learning Forecasts: Provides accurate forecasts of Google Analytics metrics.

Pricing Plans (in $)

Core Features

Essential Functions Overview

1. Campaign Management
   • Manage multiple campaigns from a central dashboard.
2. Email Marketing
   • Automate email marketing campaigns.
3. Lead Management
   • Track and manage leads.
4. Marketing Analytics
   • Analyze marketing data across multiple channels.
5. Social Media Integration
   • Integrate social media data for comprehensive analysis.
6. SEO Tools
   • Utilize SEO tools for keyword tracking and optimization.
7. PPC Management
   • Manage pay-per-click campaigns.
8. Content Management
   • Create, draft, schedule, and publish content.
9. A/B Testing
   • Conduct A/B testing for campaign optimization.
10. Customer Segmentation
    • Segment customers based on their behavior and preferences.
11. Workflow Automation
    • Automate workflows to streamline tasks.
12. Reporting and Dashboards
    • Generate customizable reports and dashboards.
13. CRM Integration
    • Integrate with CRM systems for seamless client management.
14. Landing Pages
    • Create and manage landing pages.
15. Web Forms
    • Create web forms for lead generation.
16. Event Tracking
    • Track events and conversions.
17. ROI Tracking
    • Monitor return on investment (ROI) for campaigns.
18. Multi-Channel Marketing
    • Manage marketing efforts across multiple channels.
19. Personalization
    • Personalize marketing messages based on customer data.
20. Mobile Marketing
    • Optimize marketing strategies for mobile devices.

Common Settings Explained

1. KPI Tracking
   • Set and track key performance indicators (KPIs) for campaigns.
2. Budget Allocation
   • Allocate budgets for campaigns and track ad spend.
3. Anomaly Detection
   • Detect anomalies in data to identify potential issues.
4. Automation Settings
   • Configure automation settings to automate repetitive tasks.

Tips & Troubleshooting

Tips for Best Results

1. Set Clear Goals
   • Define clear goals and KPIs for campaigns.
2. Regularly Monitor Data
   • Regularly monitor campaign data to identify trends.
3. Use Machine Learning Forecasts
   • Utilize machine learning forecasts to predict campaign performance.
4. Customize Notifications
   • Customize notifications to receive alerts about important metrics.

Troubleshooting Basics

1. Check Data Sources
   • Ensure that all data sources are correctly connected.
2. Verify Automation Settings
   • Verify that automation settings are correctly configured.
3. Check for Anomalies
   • Regularly check for anomalies in data to identify potential issues.

Best Practices

Common Mistakes to Avoid

1. Inconsistent Data Tracking
   • Ensure consistent data tracking across all campaigns.
2. Insufficient Budget Allocation
   • Allocate sufficient budgets for campaigns to avoid overspending.
3. Ignoring Anomalies
   • Regularly check for anomalies in data to avoid potential issues.

Performance Optimization

1. Regularly Review Campaigns
   • Regularly review campaign performance to identify areas for improvement.
2. Optimize Budget Allocation
   • Optimize budget allocation based on campaign performance.
3. Use A/B Testing
   • Use A/B testing to optimize campaign strategies.

Pros and Cons

Pros

1. Automation Capabilities
   • Automates repetitive tasks and workflows.
2. Comprehensive Data Analysis
   • Provides comprehensive data analysis across multiple channels.
3. Machine Learning Forecasts
   • Utilizes machine learning for accurate forecasts.
4. Customizable Notifications
   • Sends customizable notifications via Slack or email.
5. User-Friendly Interface
   • Offers a user-friendly interface for easy navigation.

Cons

1. Limited Customization
   • Limited customization options for users.
2. Dependence on Data Quality
   • Dependent on the quality of data input for accurate analysis.
3. Additional Costs for Add-ons
   • Additional costs for add-ons like Data Warehouse Credits.

Summary

Jepto is a powerful marketing operations tool designed for SEO and SEM agencies. It offers a range of features including automation, data analysis, and machine learning forecasts. With its customizable notifications and user-friendly interface, Jepto helps agencies streamline their tasks and improve campaign performance. While it has some limitations, Jepto remains a valuable tool for digital marketing agencies looking to enhance their productivity and services.