Otterly AI is a brand and content visibility tracking platform for AI search engines — monitoring how your brand appears across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot, with GEO audit and content optimization recommendations. Trusted by 25,000+ marketing professionals.
Otterly AI is a brand and content visibility platform for AI search engines, designed to help marketing professionals monitor, understand, and improve how their brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. Trusted by 25,000+ marketing professionals worldwide, Otterly AI provides the operational visibility needed to execute GEO (Generative Engine Optimization) strategies — the discipline of optimizing content to be cited by AI engines, not just ranked by Google.
Otterly AI covers prompt tracking, brand mention monitoring, competitive benchmarking, crawlability audits, and AI-specific content brief generation — providing end-to-end support for brands adapting to AI-first search discovery. Pricing: Lite plan $29/month (15 prompts, daily tracking), Standard $189/month (100 prompts), Premium $489/month (400 prompts). See otterly.ai/pricing for current plans (subject to change).
Otterly AI is fully web-based with no installation required. After signing up, you add your brand and primary competitors, then configure a set of search prompts (topics/questions your target customers ask AI engines). Otterly automatically queries each configured AI engine daily and reports on brand mention frequency, position, citation sources, and competitive share of voice.
The onboarding wizard walks new users through the prompt research process — identifying the most high-value queries where AI-generated answers influence your audience's purchasing or research decisions. A free trial option allows teams to evaluate coverage before committing to a paid plan.
Multi-Engine Brand Monitoring: Otterly AI queries ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Gemini, and Copilot daily for each of your configured prompts. It tracks whether your brand is mentioned, at what position relative to competitors, and how citation rates change over time — giving you a live pulse on your AI search visibility.
Competitive Share of Voice: For each prompt, Otterly AI shows your brand's mention rate versus top competitors — providing a clear competitive visibility benchmark. Brand Coverage Over Time graphs reveal whether your AI search presence is growing, declining, or stable relative to rivals.
GEO Audit & Crawlability Analysis: Otterly AI audits your website's content for GEO optimization — identifying pages that AI engines cannot crawl or cite, and flagging content that lacks the entity signals and factual authority that AI engines favor as citation sources. This bridges the gap between AI visibility data and content team action.
AI Content Briefs: Generate content briefs optimized for AI citation based on what topics and formats currently earn the most citations in your category. These briefs help content teams create pages that are not just well-written but architecturally aligned with how AI engines evaluate and select citation sources.
AI Prompt Research Tool: Discover the actual prompts and questions your target audience is asking AI engines. This intent data is distinct from traditional keyword research — it reveals conversational queries and problem-framing patterns that are invisible to Google Search Console.
Step 1 — Configure Brand & Competitors: Add your brand name, website URL, and 2–5 competitors. Define your primary category and the types of queries your customers use when researching solutions in your space.
Step 2 — Set Up Prompt Tracking: Use the AI Prompt Research Tool to identify the highest-priority prompts — questions where AI engines are actively shaping purchase decisions in your category. Start with 15–25 prompts on the Lite plan.
Step 3 — Analyze Brand Coverage Reports: Review your Brand Coverage dashboard after 7+ days of tracking. Compare your mention rate and position to competitors. Identify specific AI engines where you are underrepresented — these are your highest-priority GEO optimization targets.
Step 4 — Run GEO Audit: Use the GEO URL Audit feature to scan your key pages for crawlability and citation readiness. Implement the recommended fixes — improving factual density, structured data, and topical comprehensiveness on pages that AI engines currently skip.
Start with commercial and high-intent prompts first — "best [category]", "how to choose [product type]", "[your brand] vs [competitor]" — as these represent the highest-stakes AI answer scenarios for your business. Monitor these prompts weekly and create content updates whenever competitor citations in these prompts increase.
Use Otterly AI's data to brief your content team on citation gap topics — not just keyword gaps. AI engines often cite external review sites, industry publications, and community forums as sources; ensure your brand has authoritative presence in these citation channels as well as on your own website.
Marketing professionals report meaningful improvements in AI search visibility after implementing Otterly AI's recommendations. "Since using OtterlyAI, I've seen a 2x increase in both our visibility in AI search engines and incoming traffic." (Rebecca Anderson, Content Marketing Manager at Instant Commerce). With 25,000+ users globally, Otterly AI has rapidly become a standard tool in the GEO practitioner's toolkit alongside traditional SEO platforms.
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Otterly AI is one of the most mature and widely-adopted platforms for AI search visibility monitoring, offering the multi-engine coverage, competitive benchmarking, and GEO audit capabilities that modern marketing teams need to navigate the shift from traditional SEO to generative search optimization. As AI engines increasingly mediate brand discovery, Otterly AI provides the measurement infrastructure necessary to understand and improve how your brand is represented in AI-generated answers — making it an essential addition to the 2025 and beyond marketing stack.
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