The Complete Beginner's Guide to Lumar

Introduction - Overview of Lumar

Lumar is a technical SEO and website intelligence platform designed to enhance website health, site speed, and web accessibility. It helps businesses improve their online presence by providing advanced SEO reporting, traffic funnel analysis, and AI-powered workflow management.

Key Benefits and Use Cases

Enhanced Technical SEO: Lumar focuses on identifying over 250 key technical SEO elements, including site speed and web accessibility issues.
Traffic Funnel Analysis: Provides an overview of page availability, indexability, uniqueness, and rankability.
AI-Powered Workflow: Offers automated AI-based suggestions and ticket creation for efficient issue resolution.
Customizable Crawling: Targets crawlers to specific webpages or segments for ad-hoc crawls.

Who Uses

Lumar is primarily used by large enterprises and organizations that require comprehensive technical SEO solutions. Its high price point and advanced features make it suitable for businesses with complex SEO needs.

What Makes Lumar Unique

Advanced Reporting: Identifies numerous technical SEO elements and site speed issues through integration with Google Lighthouse.
Rich Test Suites: Creates pre-production environments to test content performance and identify potential issues.
Customization: Allows for tailored crawling and ad-hoc crawls to meet specific business needs.

Pricing Plans

Lumar’s pricing is not transparently listed on their website, and it requires a personalized quote based on your specific web performance requirements. However, the estimated median annual cost for Lumar’s Analyze plan is approximately $32,000, which equates to about $2,667 per month for crawling 5 million URLs.

Disclaimer: Pricing might be changed, and the most accurate information can be obtained by contacting Lumar directly.

Core Features

Traffic Funnel Analysis
- Provides an overview of page availability, indexability, uniqueness, and rankability.
Advanced SEO Reporting
- Identifies over 250 key technical SEO elements, site speed (through integration with Google Lighthouse), and web accessibility issues.
Rich Test Suites
- Creates pre-production environments to test content performance, identify potential issues, and mitigate risks.
AI-Powered Workflow
- Offers automated AI-based suggestions and ticket creation for efficient issue resolution.
Customizable Crawling
- Targets crawlers to specific webpages or segments and allows for ad-hoc crawls to obtain the insights needed when needed.

Tips & Troubleshooting

Optimize Crawling
- Ensure that crawling is targeted to specific areas of your website to maximize efficiency.
Monitor Performance
- Regularly check the performance of your website using Lumar’s advanced reporting features.
Address Issues Promptly
- Utilize Lumar’s AI-powered workflow to address technical SEO issues promptly and efficiently.

Best Practices

Regular Audits
- Conduct regular audits using Lumar’s advanced SEO reporting to identify and address technical SEO issues.
Optimize Content
- Use Lumar’s traffic funnel analysis to optimize your content for better indexability and rankability.
Ensure Accessibility
- Use Lumar’s web accessibility features to ensure that your website is accessible to all users.

Pros and Cons

Pros:

Comprehensive technical SEO solutions
Advanced reporting and analysis
AI-powered workflow for efficient issue resolution
Customizable crawling for targeted insights

Cons:

High price point, making it less accessible to small businesses and startups
Requires personalized quote, which can be time-consuming
Limited transparency in pricing

Summary

Lumar is a powerful tool for businesses looking to enhance their technical SEO, site speed, and web accessibility. While it offers advanced features and customization options, its high price point and lack of transparent pricing make it less suitable for smaller organizations. For those who can afford it, Lumar provides a comprehensive suite of tools to improve website health and drive more traffic and conversions.

Pricing Plans: Lumar Pricing