The Complete Beginner's Guide to BuiltWith

Introduction - Overview of BuiltWith

Overview of BuiltWith BuiltWith is a comprehensive website analysis tool that provides detailed insights into the technologies and tools used by websites. It helps businesses understand their competitors, generate leads, and analyze market trends.

Key Benefits and Use Cases

• Competitive Analysis: Identify the technologies and tools used by competitors to gain a competitive edge.
• Lead Generation: Create lists of websites using specific technologies to target potential customers.
• Market Analysis: Analyze global eCommerce sales trends and internet technology usage.
• Sales Intelligence: Understand target audience's platform and leverage validated market adoption strategies.

Who Uses BuiltWith BuiltWith is commonly used by businesses for sales prospecting, lead generation, and market analysis. It is particularly useful for e-commerce companies, digital marketing agencies, and enterprise organizations.

What Makes BuiltWith Unique

Unique Features

• Advanced Filtering: Filter reports based on criteria such as spend, technology use, location, and more.
• Historical Data: Access historical information about technology usage for an entire business.
• Technology Tracking: Track over 108,219 different web technologies.
• Weekly Trends: Study how trends emerge over time by tracking weekly changes in internet technology usage.
• CRM Integration: Seamlessly connect your account with CRM systems like Salesforce, Pardot, Zoho, and Microsoft Dynamics 365.

Pricing Plans (in $)

Pricing Plans BuiltWith offers three main pricing plans:

1. Basic: $295 per month

   • Suits fixed scope requirements.
   • Gives you two technologies (e.g., all customers of Magento, all customers of Volusion) and any variation of those.
   • Allows uploading 2000 domains per month to get your own technology market share understanding.

2. Pro: $495 per month

   • Fully featured most popular plan.
   • Offers unlimited technologies.
   • Includes 20,000 upload analysis credits rather than 2000 on Basic.

3. Team: $995 per month (or $9,950 per year)

   • Unlimited everything except API credits (1.2 million per year or 100,000 per month).
   • Best value as it's less than twice the price of Basic but with no report restrictions.

Disclaimer: Pricing might be changed, please check the official site for the latest pricing plans: BuiltWith Plans & Pricing.

Core Features - Essential Functions Overview

Core Features

1. Technology Tracking

   • Includes widgets, analytics, frameworks, content management systems, advertisers, content delivery networks, web standards, and web servers.

2. Competitor Analysis

   • Compare your website against competitors to gain valuable insights into their strategies and identify areas for improvement.

3. Market Analysis

   • Analyze global eCommerce sales trends and internet technology usage.

4. Sales Intelligence

   • Understand target audience's platform and leverage validated market adoption strategies.

5. Lead Segmentation

   • Create lists based on keywords found on 363,403,909 websites.

6. Custom Reports

   • Generate custom reports with advanced filtering options.

7. API Access

   • Automate web technology request lookups using the API.

8. Historical Data

   • Access historical information about technology usage for an entire business.

9. Technology Trends

   • Study how trends emerge over time by tracking weekly changes in internet technology usage.

10. Website Profiling

    • Get detailed technology profiling of any website.

11. CRM Integration

    • Seamlessly connect your account with CRM systems like Salesforce, Pardot, Zoho, and Microsoft Dynamics 365.

12. Email Alerts

    • Receive notifications and alerts regarding changes in technology usage.

13. Data Export

    • Export data and reports in Excel or CSV format for easy integration with your existing workflows and tools.

14. Technology Spend Analysis

    • Find out how much websites are spending month to month on web technologies.

15. Company Insights

    • Access detailed contact information for key decision-makers and stakeholders in any given organization.

16. Lead Enrichment

    • Qualify emails and generate qualified leads.

17. Advanced Filtering

    • Filter reports based on criteria such as spend, technology use, location, and more.

18. Geolocation Data

    • Obtain valuable location-based data to understand consumer demographics and target specific markets.

19. Industry Analysis

    • Analyze industry-specific trends and technologies.

Tips & Troubleshooting - Tips for Best Results

Tips for Best Results

1. Use Advanced Filtering: Utilize advanced filtering options to prioritize reports based on your specific needs.
2. Track Weekly Trends: Regularly track weekly changes in internet technology usage to stay updated.
3. Integrate with CRM: Seamlessly integrate BuiltWith with your CRM system for enhanced collaboration and efficiency.
4. Export Data: Export data and reports in Excel or CSV format for easy integration with your existing workflows and tools.

Troubleshooting Basics

1. Check for Data Inaccuracies: Occasionally, data inaccuracies may occur. Verify the data by cross-checking with other sources.
2. Contact Support: Reach out to BuiltWith support for any issues or concerns.

Best Practices - Common Mistakes to Avoid

Common Mistakes to Avoid

1. Inaccurate Data Interpretation: Avoid misinterpreting data. Ensure you understand the context and relevance of the information.
2. Overreliance on Single Source: Do not rely solely on BuiltWith for all your data needs. Cross-check with other sources to ensure accuracy.
3. Lack of Regular Updates: Regularly update your lists and reports to reflect the latest technology trends and usage.

Pros and Cons

Pros

• Comprehensive Analysis: Provides detailed insights into website technologies and tools.
• Advanced Filtering: Offers robust filtering options to prioritize reports.
• Historical Data: Access to historical information about technology usage.
• CRM Integration: Seamless integration with CRM systems.
• Data Export: Easy export of data in Excel or CSV format.

Cons

• Occasional Data Inaccuracies: May encounter occasional data inaccuracies.
• Cost: The Pro plan is $495 per month, which might be expensive for small businesses.
• Technical Issues: Some users have reported occasional technical issues with the platform.

Summary

BuiltWith is a powerful tool for businesses looking to gain a competitive edge through comprehensive website analysis. Its advanced features, including technology tracking, competitor analysis, and market analysis, make it an essential tool for sales intelligence and lead generation. While it offers robust functionality, it is crucial to be aware of potential data inaccuracies and occasional technical issues. With its seamless CRM integration and easy data export options, BuiltWith is a valuable asset for businesses aiming to enhance their online strategies.